The internet opened up a brand new world for communication. Suddenly anyone could be connected to any other person in the world, in real time and with great intimacy. Via chat, email and newsgroups- it was possible to exchange ideas unrestricted around the globe. However, nothing quite measured up to the ability a website had to communicate ideas and advertise to readers and customers. However, no one could anticipate just how far the internet could go and what was possible. Regardless, all of this was out of reach for anyone who didn’t know how to code a website and understood HTML– a language that takes years to learn. WordPress changed all that by putting the power to build a website in anyone’s hands, no matter what skill level.
The reasons to use WordPress are many, and very convincing. First of all, no coding is necessary. If you don’t want to, you never need to touch a single line of code. Just upload to your server and navigate to your website address and answer a couple of questions. Or if you don’t want to get hosting, you can actually start a WordPress site hosted through WordPress.com, making management easier. Second, you will manage your site through an intuitive and powerful administration section. You will be able to manage posts, pages and menus with a few simple clicks. Third, keeping your site updated is as easy as using Microsoft Word. Just navigate to the page editor in the admin section and type in the editor. It uses the exact same formatting functions as Word, or any other major word processing editor. Fourth, WordPress is powerful. There are tens of thousands of plugins available, both free and paid, that add unlimited functionality to your site. From managing your blog, to adding shopping functionality, profiles, directories and more. And WordPress is versatile. There are also tens of thousands of free and paid themes available online that you can use to customize your site and make it your own.
There are, of course, other options available- software like Drupal, Joomla and others. The decision to use WordPress, however, is simple. WordPress is quite simply the most supported content management software available on the market today. Developers from all over the world support WordPress by creating plugins and themes as well as keeping them updated to meet the newest features and abilities of WordPress. It is also extremely powerful, meaning that this simple software can- with the right plugins, do almost anything you can imagine. Best of all, WordPress is completely free.
So, how big is WordPress? Top internet authority Technorati ranks the biggest sites in the world and 48% of the top 100 blogs on the
internet are managed and built with WordPress. World-wide, over 74.6 million sites are powered by WordPress. That adds up to WordPress.com powered sites getting more unique visitors a day than Amazon.com
All of this adds up to a simple to use, yet powerful software solution that puts the power of the internet in your hands. Like never before, you can get your message out to a world-wide audience easier than ever.