Websites live and die by the traffic they receive. You need to know what is happening with visits at all times; where people are going, when they are visiting, where are they coming from, what are they clicking on, where are they physically? Analytics allows you to know all of these facts and even more. With traditional websites, it can be a chore to create an analytics account and implement it on your site- not to mention having to go out to the analytics site to view your stats. Like most things, with WordPress– there is a plugin for that. Here are a few that we can recommend.
Google analytics is the premier solution and industry standard for measuring stats for websites. You can harness the power of Google analytics with this plugin from Yoast. In its free version, you get tracking codes, tracking of 404 error and search results pages, comprehensive dashboards, and the ability to run specific reports. In addition to its standard features, with premium, you will get access to premium support, the ability to create custom reports, and AdSense tracking.
This plugin works in conjunction with your social media interactions and measures how effective your posts and tweets are. It measures stats from Facebook, Twitter, Reddit, LinkedIn, StumbleUpon, Pinterest, Google , XING, and Flattr. With this tool, you can see how many times your posts are being shared across all networks.
JetPack introduced an entire suite of tools to WordPress users, offering unparalleled support. One of the tools included is a basic analytics tool that will give you an overview of how your site is performing. It doesn’t boast quite the power of a more robust plugin, but it is more than adequate for a basic user.
This is a considerable tool to have in your arsenal for web statistics and analytics. Again you are harnessing the power and reliability of Google analytic, only now you are starting to get into some deeper data. It offers plenty of support for widgets, as well as the ability to display your stats to the users. It even offers the ability to hide your admin visits from the stats for a true count.
A free plugin, W3Counter offers real-time reports for major analytics data. You will get information on top countries and languages of visitors, visitor location maps, top pages that link to you, popular posts that are driving traffic, time on site and bounce rate, where people are clicking, and what browsers, operating systems, and screen sizes your visitors are using.
WP Statistics is an inclusive package that cuts out the need for Google analytics, making for a cleaner and neater package and installation. It is more powerful than the analytics package in JetPack, so if you need greater detail in your reporting- this is the way to go.